GMN

Qualification Summary

The Diploma of Marketing provides the skills and knowledge necessary to analyse market needs, define target markets, develop strategies and find business opportunities in a competitive business environment.  At the end of this course graduates will be able to produce basic marketing and communication plans and manage the marketing function.

Training Methods

A combination of classroom demonstration, concept questions, case studies and group discussions, excursions, practical sessions,  simulations, research and project work, are used for the delivery of this course.

Assessment Methods

A combination of class activities, presentations, simulations, written assessments, group work, projects and practical demonstration.

Assessment Outcome

Student will be marked either Competent (C) or Not Yet Competent (NYC) for each unit of competency and have the opportunity to obtain a Graded Mark for this course.

Pathways

MEGT Institute graduates who complete a Diploma of Marketing are eligible for credit transfer to undergraduate studies at an Australian University.

Duration

40 weeks

Industry Outcomes

Relationship Marketer; Market Researcher; Product Marketer and Promotion; Services Marketer

Entrance Requirements

Completion of Certificate IV in Business or equivalent, or have relevant industry experience. Overseas students must show proof of their English language proficiency. Minimum requirement is IELTS score 6 or equivalent. Overseas students must be over 18 years of age.

Units

BSBMKG501B          Identify and Evaluate Marketing Opportunities

BSBMKG502B          Establish Adjust Marketing Mix

BSBMKG514A          Implement Monitor Marketing Activities

BSBMKG507A          Interpret Market Trends Developments

BSBMKG515A          Conduct a Marketing Audit

BSBFIM501A           Manage Budgets and Financial Plans

BSBMKG402B          Analyse Consumer Behaviour for Specific Markets

BSBSLS502A           Lead and Manage a Sales Team